Short-form ideas, observations, learnings, and experiments from Akash's design work.https://akkiipc.com/en-ushttps://akkiipc.com/notes/brand-systems-are-invisible-infrastructure/https://akkiipc.com/notes/brand-systems-are-invisible-infrastructure/The work that keeps a brand consistent at scale is mostly the work no one sees - naming conventions, folder structures, review checklists, the quiet plumbing under every campaign.Sat, 06 Jun 2026 00:00:00 GMTBuildingbrandcreative-directiondesign-systemopshttps://akkiipc.com/notes/designing-for-90-second-attention/https://akkiipc.com/notes/designing-for-90-second-attention/A premium commuter sees the product for about 90 seconds a day. That single number rewrites how every screen, every label, and every brand cue gets designed.Thu, 04 Jun 2026 00:00:00 GMTObservationbrandingmobilityuxhttps://akkiipc.com/notes/what-theatre-taught-me-about-brand/https://akkiipc.com/notes/what-theatre-taught-me-about-brand/Ten years in advertising taught me composition. A decade of theatre performing, designing music, designing sound taught me pacing, emotion, and how an audience actually moves through a story.Sat, 30 May 2026 00:00:00 GMTReflectionbrandstorytellingcreative-directiontheatrehttps://akkiipc.com/notes/bus-wraps-are-the-hardest-billboard/https://akkiipc.com/notes/bus-wraps-are-the-hardest-billboard/A bus wrap is a moving, curving, weather-beaten, glance-only billboard. Most of what works on a static hoarding stops working the moment the surface moves.Thu, 21 May 2026 00:00:00 GMTReflectionoohbrandingmobilityprinthttps://akkiipc.com/notes/building-akkiipc-com-in-public/https://akkiipc.com/notes/building-akkiipc-com-in-public/My portfolio used to live on Framer. The new akkiipc.com is offline-first HTML and CSS, shipped in four phases. Notes on why I switched and what each phase is meant to prove.Sat, 09 May 2026 00:00:00 GMTBuildingwebdesign-systemautomationhttps://akkiipc.com/notes/ai-assisted-review-not-generation/https://akkiipc.com/notes/ai-assisted-review-not-generation/Most teams point AI at the start of the creative process. I have had more luck pointing it at the end. Generation is cheap. Review is where the leverage is.Sun, 26 Apr 2026 00:00:00 GMTExperimentaicreative-directionautomationhttps://akkiipc.com/notes/illustrator-scripts-as-leverage/https://akkiipc.com/notes/illustrator-scripts-as-leverage/Half a day spent writing a script saves a designer a week per quarter. The hard part is noticing the repetition before it becomes invisible.Sat, 11 Apr 2026 00:00:00 GMTLearningautomationdesign-systembranding